To attack a rival is never good advertising. Don’t point out others’ faults. It is not permitted in the best mediums. It is never good policy. The selfish purpose is apparent. It looks unfair, not sporty. If you abhor knockers, always appear a good fellow. Show the bright side, the happy and attractive side, not …
Scientific Advertising: Chapter 18 – Negative Advertising Read More »
Did you miss Issue 15? ; Titled: Another Crucial Reason Why Pay-Per-Click is Bad Business Click here to read. If the most powerful word in marketing: isn’t “free” isn’t “you”; and maybe isn’t anything you might imagine. What the heck is the most powerful word in marketing? Because what I’m about to reveal to …
Did you miss Issue 14? Titled: The Secret to Becoming Your Own Copywriting Factory Click here to read. Well, folks, the news continues to get worse and worse about pay-per-click marketing being a viable method for making sales and building your business. Before I get to a crucial new piece of information that should …
Issue 15: Another Crucial Reason Why Pay-Per-Click is Bad Business Read More »
Did you miss Issue 13? Titled: Why Pay-per-click is a Sucker’s Game Click here to read. “How do you write so much copy for all the products and services you offer?” That’s a question I hear from subscribers over and over. So in this issue, I’m going to “come clean” and reveal the secret I …
Issue 14: The Secret to Becoming Your Own Copywriting Factory Read More »
Did you miss Issue 12? Titled: A Response Boosting Secret Click here to read. In the March 6, 2006 issue of DM News, the lead article at the top of the page carried the headline, “Fluctuating Algorithms, Technology Keep Search Marketers Spinning”. The point of the article was major marketers are complaining that the Big …
Did you miss Issue 11? Titled: The Winning Marketing Tip Click here to read. Take a look at the following email I recently sent to my ezine list. Embedded within it is a powerful, response boosting secret. Yet as powerful as this secret is, and as easy as it is to use, few people …
Did you miss Issue 10? Titled: The Big Lie of Traffic Generation Click here to read. Well, folks, the results are in from my Double Contest and we have the winners! Two people won the Grand Prize of iPod Nanos packed with audio interviews with 15 marketing experts. First, I want to thank everyone who …
Did you miss Issue 9? Titled: Changing the Way You Change Your Customer’s Mind Click here to read. I recently met with a group of highly successful business owners to consult with them on marketing their products and services. Without exception, the most popular topic was how to drive more traffic to their web sites …
Did you miss Issue 8? Titled: How Two Words Doubled the Number of Opt-in Subscribers Click here to read. In 1972, ABA basketball legend Marvin “Bad News” Barnes, refusing to board a flight scheduled to leave Louisville, KY at 8 a.m. and land in St. Louis, MO at 7:59 a.m. was quoted as saying: “I …
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Did you miss Issue 7? Titled: The Mightiest Voice in Marketing Click here to read. Most of my subscribers know that I’m a fanatic about testing. It simply doesn’t make any sense to run a marketing campaign or promotion — online or offline — without testing some element of your promotion. If both options you …
Issue 8: How Two Words Doubled the Number of Opt-in Subscribers Read More »
