Claude Hopkins

Scientific Advertising: Chapter 14 – Getting Distribution

Chapter 14 Getting Distribution Most advertisers are confronted with the problem of getting distribution. National advertising is unthinkable without that. A venture cannot be profitable if nine in ten of the converts fail to find the goods. To force dealers to stock by bringing repeated demands may be enormously expensive. To cover the country with …

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Scientific Advertising: Chapter 10 – Things too Costly

Chapter 10: Things Too Costly Many things are possible in advertising which are too costly to attempt. That is another reason why every project and method should be weighed and determined by a known scale of cost and result. Changing people’s habits is very expensive. A project which involves that must be seriously considered. To …

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