Did you miss Issue 9? Titled: Changing the Way You Change Your Customer’s Mind Click here to read. I recently met with a group of highly successful business owners to consult with them on marketing their products and services. Without exception, the most popular topic was how to drive more traffic to their web sites …
Did you miss Issue 8? Titled: How Two Words Doubled the Number of Opt-in Subscribers Click here to read. In 1972, ABA basketball legend Marvin “Bad News” Barnes, refusing to board a flight scheduled to leave Louisville, KY at 8 a.m. and land in St. Louis, MO at 7:59 a.m. was quoted as saying: “I …
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Did you miss Issue 7? Titled: The Mightiest Voice in Marketing Click here to read. Most of my subscribers know that I’m a fanatic about testing. It simply doesn’t make any sense to run a marketing campaign or promotion — online or offline — without testing some element of your promotion. If both options you …
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Did you miss Issue 6? Titled: The Legend of the $1,000 Marketing Secret Click here to read. Ever been at a dinner party and some blowhard two tables away is ranting on and on about himself, telling the poor slob who was unfortunate enough to get seated next to him all about what a brilliant …
Did you miss Issue 5? Titled: Breaking News on Google Adwords Click here to read. Sadly, this is a true story. About 10 years ago I was speaking at a marketing conference in a city I won’t name, in an effort to protect the innocent. After my talk, a woman approached me and complimented me …
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Did you miss Issue 4? Titled: Breaking News on Google Adwords Click here to read Please Note: This issue was first published in 2005. issue is coming to you earlier than usual. Google has just announced major changes in how they manage your Adwords pay-per-click campaigns. These changes can significantly increase your results and your …
Did you miss Issue 3? Titled: Cloning Success Click here to read Summer is here. The wind is steady, the bay is beautiful, and I’m finding every excuse I can to get in as much sailing as possible. Meanwhile, my 18-year old son has to work. Hey, I’ve paid my dues. This is his first …
Did you miss Issue 2? Titled: The Great Set-Up…3 steps for making all your marketing more effective Click here to read. One of the greatest marketing lessons you can learn is that it isn’t always necessary to create your own success from scratch. Often, you can simply model an effective strategy or technique someone else …
Did you miss Issue 1? Titled: How to Create Powerful Headlines — In Just 10 Minutes Click here to read 3 steps for making all your marketing more effective by Bob Serling Today I’m going to let you in on one of my biggest secrets for making any direct marketing campaign far more effective. I …
Create Powerful Headlines in Just 10 Minutes Ask any direct marketing expert and they would agree that the headline is the most important component of every marketing message. Legendary marketers like David Ogilvy and Claude Hopkins advised that a great headline could boost your response by as much as 400%. Top copywriters will spend …
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