Bob Serling

Issue 8: How Two Words Doubled the Number of Opt-in Subscribers

Did you miss Issue 7? Titled: The Mightiest Voice in Marketing Click here to read. Most of my subscribers know that I’m a fanatic about testing. It simply doesn’t make any sense to run a marketing campaign or promotion — online or offline — without testing some element of your promotion. If both options you …

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Issue 1: How to Create Powerful Headlines In Just 10 Minutes

Create Powerful Headlines in Just 10 Minutes   Ask any direct marketing expert and they would agree that  the headline is the most important component of every marketing message. Legendary marketers like David Ogilvy and Claude Hopkins advised that a great headline could boost your response by as much as 400%. Top copywriters will spend …

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