Bob Serling

Scientific Advertising: Chapter 18 – Negative Advertising

To attack a rival is never good advertising. Don’t point out others’ faults. It is not permitted in the best mediums. It is never good policy. The selfish purpose is apparent. It looks unfair, not sporty. If you abhor knockers, always appear a good fellow. Show the bright side, the happy and attractive side, not …

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Issue 15: Another Crucial Reason Why Pay-Per-Click is Bad Business

Did you miss Issue 14? Titled: The Secret to Becoming Your Own Copywriting Factory Click here to read.   Well, folks, the news continues to get worse and worse about pay-per-click marketing being a viable method for making sales and building your business. Before I get to a crucial new piece of information that should …

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