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August 11, 2006

Insider Tip of the Week - 08/09/06

The Question of a Lifetime

by Bob Serling

Usually in this ezine, I give you answers about
marketing topics that are critical to your business. But
But today's issue is not about answers, it's about a
question. And hopefully, by asking yourself this question,
you'll come up with a powerful answer that will literally
alter the course of your entire life. I know it did for me.
So let's get right to it.

The question of a lifetime

Most of us question whether the career we're in is the
right choice. There have been dozens of books written
on the topic, most of which help you assess the skills
you have and then shoehorn them into a career change.

The problem with this approach is that it lacks gusto!
If you follow this logic, you'll simply end up with another
career that you're sick of five years from now.

The way to avoid this and really create the career you
want is to pull out all the stops by asking a truly life
changing question. Ready for it? Here it comes...

Ask yourself:

"If I was to win the mega-lottery tomorrow, what
would I do even if I didn't get paid for it?"

The answer you come up with is what you should
really be focusing on if you're looking to change
careers or add a second stream of income to your
life.

The question in action

I asked myself The Question of a Lifetime just last week.
Going into it, I thought I'd identify a powerful new
product idea I could market to my customers. Was I
ever in for a surprise!

Because I didn't censor my answer, even though I was
predisposed to coming up with the product idea I just
mentioned, my answer was altogether different than
what I thought. By letting my mind simply answer the
question without any censors or filters, the answer that
immediately popped up was, "Invent more toys".

Look, I really love helping people market more effectively,
and I don't plan to stop. But when I'm inventing toys,
it doesn't seem like work. Hours can go by, yet it seems
like minutes.

So I've committed to developing at least two new toys
each year. And simply by answering this question, I've
already kicked myself into gear. I have two appointments
to present new toy ideas in the next 45 days.

Hey, what could be better than getting paid to do
something you'd happily do for nothing?

Posted by Bob Serling at August 11, 2006 09:37 AM

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