« Insider Tip of the Week - 06/27/06 | Main | Insider Tip of the Week - 07/12/06 »

July 06, 2006

Insider Tip of the Week - 07/06/06

The most important book you've never heard of

by Bob Serling

What is the most important book you've never heard
of - a book that if you only knew about it could
potentially make you wealthy?

It's the book that's hidden inside of you.

You see, based on over two decades of creating and
selling information products, and helping thousands of
people to successfully create their own highly profitable
information products, I know that everyone has at least
one blockbuster dwelling below the surface.

The problem is, most people don't believe this, or
worse, believe it but don't know how to unearth their
gem.

Let me give you a recent example of a "book inside
you" I helped a client uncover to demonstrate precisely
what I mean.

Is creating your own info product rocket science?

Creating your own highly profitable information product
is actually quite easy. But it didn't seem easy to a recent
client I worked with - a true rocket scientist who headed
up the team to successfully put the Mars Rover on the
Red Planet.

When he came to me, he wanted to create a book that
would show people how to make a few hundred dollars,
reasoning that it isn't really possible to make a million
dollars as so many get-rich-quick books claim. I told
him to forget it - that people want to dream big and
wouldn't waste their money on this concept.

He was dejected and told me that was the only idea he
had ever come up with for an information product. I
then asked him about his hobbies and interests, as many
people discover powerful topics in those areas. But
he didn't have any real hobbies!

How could he, he reasoned, when his entire life had
been consumed for the past 5 years heading up the
project for the Mars Rover. "I'm just an engineer with
a love of statistics, but nobody cares abour statistics
other than scientists," he said.

Follow the money

"Really? I asked. If you were to think about online
marketing, what areas require the highest use of data
and statistics? Because that's where we'll find the
real opportunities to make money."

"Tracking user activity on a web site and pay-per-click
marketing, which is a statistical nightmare," he replied.

"Precisely! And since there are already many excellent
tracking software packages, can you think of a way to
use your background to help people get substantially
better results with their pay-per-click marketing?"

"Of course, that would be child's play," he answered
in typical rocket scientist fashion.

And that's how a powerful new information product
was born. Simply by scratching a bit beneath the
surface to find that monster product that's dwelling
within you.

Now that you know what to do, your first step toward
discovering your own best seller, is to begin "scratching".

It's easy to do. Just follow the steps I just showed you
in this example. Examine your hobbies, work, special
interests, and any skills you have. But the trick is to dig
a bit deeper than you normally would, just like I did
with the rocket scientist. That's where you'll find that
hidden gem that could be worth a fortune.

====================================
How did one of my students sell 9,500 copies of his
information product with almost no prior experience?
http://www.directmarketinginsider.com/9500copies.html

Posted by Bob Serling at July 6, 2006 10:21 AM

Trackback Pings

TrackBack URL for this entry:
http://www.directmarketinginsider.com/blog/mt-tb.cgi/10

Comments

Post a comment