« Wow - it's been a long time | Main | Insider Tip of the Week - 07/06/06 »

June 27, 2006

Insider Tip of the Week - 06/27/06

Do genetics affect successful headlines?

by Bob Serling

Do genetics affect successful headlines?

Could it be that common traits passed down by our
ancestors can make or break your marketing?

Consider these simple questions:

1. What is your favorite color?
2. What time were you born?

The fact is, the way our brains are wired, there's
no way you can ignore answering those questions.
They trigger an immediate response whether you
like it or not.

Why? Because our lives once depended on it.
How do I start a fire to cook that mastadon? How
do I keep the sabre-toothed tiger that's chasing the
mastodon from making lunch of me first?

Our brains are wired to answer questions in order
to extend the life of the species. But this same
mechanism is automatically triggered whether the
question posed to your brain is life-sustaining or
something as simple as asking "What is your favorite
color?"

That's why headlines like the classic "Which of
These Mistakes do You Make in English" are
impossible to resist. Your brain won't rest until
it finds the answer. Conveniently, all you have to
do is read the ad to get relief.

So if you want to increase the success of any
ad, sales letter, or web page, try rewriting your
headline as a question. You'll be surprised by
how much this can increase your response.

====================================

What's the secret I used to write a sales letter that
landed an agreement for a $25 million deal on the first
try? It's my simple copywriting "cheat sheet" that lets
anyone write high-profit copy quickly and easily. To
get all the details on how my "cheat sheet" works, click
here: http://directmarketinginsider.com/kcs.html

Posted by Bob Serling at June 27, 2006 10:20 AM

Trackback Pings

TrackBack URL for this entry:
http://www.directmarketinginsider.com/blog/mt-tb.cgi/9

Comments

Post a comment