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October 10, 2005

The most overlooked vehicle in marketing

Want to produce exceptional results on a shoestring budget? Then you should be using postcards.

I'm shocked that more marketers don't use these power-packed little demons on a regular basis. Unless you're marketing to large businesses, almost nothing beats the return on investment that postcards deliver. Here are some ways you could be using postcards to make your business more profitable:

1. Mail thank-you notes to your customers EVERY time they buy
something from you. No one does this. If you do, you'll build
tremendous loyalty and repeat sales.

2. Use them to offer a free or low-cost report. Then convert these
new prospects to buyers. Hint: make your prospects call a toll
number (they pay for the call) to request your report. This
significantly increase the quality of your leads.

3. Use postcards to draw traffic to your website. Offer them free
information - a report or white paper - but make them sign up to
get it. Yep, it will increase the quality of your leads and get
rid of the tire kickers.

If you aren't using postcards to promote your services, you should be. I've used them for years and they've never let me down.

Posted by Bob Serling at October 10, 2005 03:05 PM

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