Introducing the one resource that gives
you an insider's advantage for increasing
response to all your print, direct mail, and
Internet marketing — and it's absolutely
free...

Direct Marketing Insider
The monthly journal of double-digit response

Dear Friend,

Let me ask you two important questions:

1. What if you had a friend with over 25 years experience creating winning direct response marketing who was willing to share all his wisdom with you?



2. And what if he had dozens of other friends, many of whom are the best known names in direct marketing, and they would also share their wisdom with you?

Can you imagine what that combined expertise could do to increase the effectiveness of all your direct marketing — from ads, to lead generation programs, to sales letters, to Internet and email marketing? It could easily help you rack up double-digit response just like this:

"You increased our sales by a whopping 328%."
Bruce Elliott, President
The Gold And Diamond Center

"With just one technique alone, I can triple my business in the next 30 days."
John Satterfield, President
Project Group, Inc.

"One of the strategies you helped us come up could easily catapult us to national prominence virtually overnight... at very little cost to us. I would estimate that the new strategies and tactics that support them will result in a 300% increase in revenues for this project!"
Larry Hayward, Vice President
PMI, Inc.

Here's how to get a wealth of inside information
delivered to your desktop every month

My name is Bob Serling and I'd like to share the wisdom and inside secrets I've discovered in over 25 years of direct marketing to help you get double-digit response. Each month, in my ezine Direct Marketing Insider, I'll reveal the strategies and techniques I've used to produce remarkable results for myself and my clients. And here's your first inside secret... it's really much easier than you might think.

You see, there are literally dozens of simple, low-cost, highly effective ways to substantially boost the response to all your marketing. And even some of the simplest strategies and techniques, when applied in just the right way, can immediately increase your response by 10%, 30%, and sometimes 100% and more. Now add a few of those together and you can begin to see how your sales and profits can easily rocket up the charts.

Ready to get rolling? Just enter your email address in the subscription box and Direct Marketing Insider will be delivered to your desktop, every month like clockwork.

Why should you consider taking time out of your
busy day to listen to what I have to say?

Look, there are a lot of newsletters and web sites out there competing for your attention. But the problem is, since anyone with a few bucks and a little spare time can put up a web site and crown themselves an expert, it's hard to tell who you can really trust to deliver the goods. So here's why you should consider taking a few minutes out of your busy schedule to listen to what I have to say in the pages of Direct Marketing Insider.

I've been in direct marketing for over 25 years, creating winning ads, sales letters, and Internet marketing both for my own businesses (I own two) and for clients. For example, the sales piece I wrote for Book Marketing Update, one of the most respected newsletters in the publishing industry, was their "control" for over 9 years.

In case you're new to marketing, a "control" is your best performing marketing piece for a particular media (space, direct mail, Internet). It's the standard against which every new marketing piece is measured. In most industries, if a control lasts six months to a year before it loses its selling power or is beaten by a more effective piece, it's considered a major success. But a piece defending its winning status and remaining the control for 9 years is almost unheard of.

"Our most successful package, which we still use, contains a sales letter that Bob wrote nine years ago! It's helped us make Book Marketing Update, the number one newsletter for book publishers and publicists. A lot of copywriters can make a strong logical sales argument, but Bob also has a real knack for presenting things in an exceptionally emotional and persuasive way which makes a HUGE difference in your response rate."
Bill Harrison, Publisher
Book Marketing Update
Bradley Communications Corp

Another "control" I created was for the Prospecting and Marketing Institute, a leading training company in sales strategies for insurance agents. Not only did this piece become their control for over five years, but it also put millions of additional dollars in profit in their bank account.

"Your strategies and techniques increased my profits by 65% on one project, by an extraordinary 714% on a second project, and will add millions to my bottom line profits on yet a third project."
Pamela Yellen, President
Prospecting and Marketing Institute

Need more proof? I still remember the day my phone rang and Derek D'Angiolini was on the line. Derek wanted me to critique his sales letter and advise him on how to boost his response. Even though his business was doing well, he had reached a plateau he didn't seem to be able to get past.

We spent about half an hour on the phone, during which time I made a few "insider" recommendations. Derek is a quick study and wasted no time in applying what I had showed him. Before he knew it, Derek's situation had turned around completely and his business hasn't slowed down since.

"One simple strategy alone - that took me all of five minutes to apply - increased my day-to-day profits by a hefty 38%. Other strategies have kept my business in a continuing growth cycle, to the point where my profits have more than doubled."
Derek D'Angiolini, President
Ashland Equities, Inc.

One final example — this one shocked even me!

I'm sure you've noticed that the subtitle of Direct Marketing Insider is "The monthly journal of double-digit response", and the examples you've just seen prove this isn't just an empty claim. But this final example floored even me when I heard about it. Just a couple days ago, a current client wrote to tell me this:

"Bob's techniques are powerful and different than other marketing experts' approaches (which gives you an advantage). When he told me he had a lead generation strategy that often produces response as high as 70%, I have to admit I was skeptical. But once I tested it, it worked even better for me than he said it would - generating a perfect 100% response rate. And it's continued to work every time I've used it."
Dr. Charles DeBettignies
Gainsharing, Inc.

While all the results you've just seen are personally very gratifying - and I plan to share my insider techniques that produced them — it doesn't stop there, because...

You'll also get response-boosting secrets
from some of the most successful minds in direct marketing

Direct Marketing Insider is packed with tips, techniques, and insider strategies you can immediately use to increase the response to all of your marketing. In addition to my own strategies and techniques, I'll also be bringing you powerful advice from some of the brightest, most successful people in direct marketing.

Over the years, I've had the pleasure of collaborating with dozens of the most successful direct marketers — people with razor-sharp minds that spin out ground-breaking concepts, blockbuster controls, and massive response-boosting strategies over and over again. If you're familiar with any of my previous newsletters, training programs, or seminars, you probably know that I've included powerful information from dozens of these folks, and that tradition will continue in Direct Marketing Insider. Here's a short list of just some of the people in my rolodex that I'll be calling on to help make all your marketing more profitable:

Dan Kennedy, Gary Halbert, Audri Lanford, Jonathon Mizel, Marty Chenard, Bob Bly, Ted Nicholas, Larry Chase, Randy Gage, Joe Vitale, Paul Hartunian, Yanik Silver, Don Crowther, Pamela Yellen, T. Harv Eker, Robert Middleton, Marlon Sanders, Brad Petersen, Russ Phelps, and Mitch Axelrod.

I'll include interviews with many of these experts (and more that I haven't listed), plus breaking news on the latest strategies and techniques they're using to produce double-digit response. You'll get access to powerful strategies you can use to leverage the selling power of all your marketing long before anyone else gets wind of them.

Get "insider's access" to the most effective
response-boosting strategies and techniques available

Between myself and the experts I'll be calling on, you'll get the inside scoop on what really works to improve the response of all your direct marketing — in print, direct mail, or email and Internet marketing. Here are just some of the topics I plan to cover in Direct Marketing Insider:

	The new rules of writing headlines. If you're a student of the direct marketing classics, beware of falling for outdated rules for writing headlines. Due to cultural changes, many time-tested headline formats that used to work wonders are now complete dogs. Discover what really works for writing headlines that draw as many people as possible into your marketing and lead to more sales.
	Psychological motivators and triggers that increase your response. All buying decisions — business or consumer — are made emotionally, then justified with logic. I'll show you how to uncover the psychological triggers and hot buttons that have the strongest appeal for your market. Plug them into your marketing and your competitors will be left wondering what hit them.
	Strategies and techniques for writing compelling copy that motivates people to buy. Most copy does a dismal job of selling effectively. Either its feature driven and boring or too over-the-top to be believable. Find out how to write customer-driven copy that packs a powerful selling message without resorting to ineffective gimmicks and hype.
	The biggest mistake nearly everyone makes with their web site copy. Most people are finding that web marketing isn't nearly as effective as they thought it would be. But a big part of this is due to ineffective marketing strategy and copy. You'll get tested and proven techniques for creating the kind of web pages and copy that truly convert visitors into buyers.

	How to know if your marketing piece is going to be a success before you invest serious money. You'll see how to use inexpensive email, small postal mail campaigns, surveys, and many more techniques to scientifically prove whether or not a project should get the green light or be shut down immediately.	To start your FREE subscription to Direct Marketing Insider, enter your name and email. Privacy policy First Name: Email Address: How did you hear about us:
	How to optimize your Google keywords and ad copy for maximum results. Most of this is counter-intuitive, and understanding how to apply a few simple techniques can make the difference between marketing that barely breaks even and a highly profitable campaign you can profit from over and over.
	The single greatest "insider's secret" for improving the results of any marketing campaign — whether it's in print, direct mail, or on the net. My clients know that paying attention to this one component can easily double or triple your sales volume. Find out how to use it to make an average campaign a winner and to make a strong campaign produce explosive results.
	Insider tips, tactics and techniques for building a huge house list. Discover inexpensive, highly effective ways to add thousands of qualified prospects to your house list, both online and offline.
	What's the most overlooked aspect of any marketing campaign? In most cases, it's the offer. Yet a great offer can easily produce two or three times as many paying orders as a mediocre offer. Learn the inside secrets successful marketers use to create offers that are nearly irresistible — including the offer structure I used to increase one of my client's bottom line revenue by 714%.
	A 10-minute "make over" strategy that can easily result in double-digit response. Time and time again, I've helped clients produce very real increases of as much as 400% with this simple, 10-minute tune-up. And it works equally as well for products, services, consumer, or business markets.
	How to turn complaints and refunds into increased profits. Most people dread getting complaints and refund requests. But savvy marketers recognize that they also offer an opportunity to improve their products, marketing, and customer service. You'll get the latest information on "turning lemons into lemonade" by using complaints and refunds to fuel greater success.
	How to leverage credibility to sell more of any product or service. How to get and effectively use all the credibility you'll ever need. Plus, how to "borrow" another company's credibility and use it to sell much more of your own products or services.
	A simple, five minute change in your ad copy (online or offline) that can produce an immediate jump in profits. Once you know exactly how and when to make this change, every marketing piece you create will become much more profitable.
	Plus much, much more from me and my "million-dollar rolodex" of direct response experts.

Plus — here's a powerful "inside secret" you won't want to miss

Direct marketing experts agree that the most important component of any marketing piece is your headline. Legendary marketers like David Ogilvy and Claude Hopkins advised that a great headline can boost your response by as much as 400%.

You probably already know that many top copywriters spend hours sweating over getting their headline just right. They maintain swipe files brimming with hundreds of headlines they've culled from successful ads, sales letters, and web marketing pieces. There are even entire books made up of nothing but headlines that you can use as inspiration for creating your own headlines.

While I agree that a riveting headline is critical to the success of any marketing piece, I strongly disagree that you should have to sweat bullets to create your headline. In fact, I usually spend no more than 5 to 10 minutes coming up with a blockbuster headline — and as you've seen, many of the marketing pieces I've created have been multi-million dollar controls.

In the first issue of Direct Marketing Insider, I reveal one of my most powerful direct response secrets — a simple, nearly foolproof formula for creating breakthrough headlines in just a few minutes.

You could be benefiting from this inside secret right away. Just enter your email address to start your subscription and this secret will be delivered to your desktop in short order.

And that's just the beginning — because each month you'll get simple, practical, powerful response boosting strategies and techniques you can use to make all your marketing much more effective. Enter your email address in the subscription box right now and let's get started.

Regards,

Bob Serling, Editor
Direct Marketing Insider